Accessories, Tie, Accessory, Person, Clothing, Overcoat, Coat, Suit, Shirt, Executive

Manager, Brand Management

Full Time | Central Location | Orlando | Florida | United States | 32821

Go Put the World on Vacation

 

At Wyndham Destinations our goal is simple: to put the world on vacation. Our award-winning team of nearly 25,000 associates is diverse and dedicated, caring and creative. Together we’re shaping the future of the timeshare industry by doing things never done before. That’s part of what makes our work fun and interesting. Every day is a chance to learn something new and influence the global business.

RCI, part of the Wyndham Destinations family of companies, is seeking a dynamic, creative brand champion to make our globally recognized vacation brands the icons they need to be.  We need to modernize our marketing and customer experience tactics and rethink the way we deliver on our brand promises.  The Brand Strategy group has an opening for a Brand Manager which will be responsible for helping to reimagine the vacation exchange and travel network experience across all touchpoints for our RCI, DAE, Love Home Swap and affiliated brands.

The Brand Manager will participate in the development and maintenance of the brand vision and strategy. This enthusiastic, collaborative, creative thinker will lead the day-to-day execution of brand marketing plans and the tactics necessary to deliver against agreed upon goals. She/he will act as point of contact with various internal business partners as well as external agencies to facilitate creative needs, provide feedback, and ensure deliverables meet assigned deadlines.

Previous experience developing and maintaining recognized brands is a must.  Experience working at or with agencies across multiple types of media is required. This is a once-in-a-career opportunity to relaunch a multi-billion dollar company and help write the first page of our new chapter.

Responsibilities include, but are not limited to:

Establish and Execute on Brand Management Strategy

  • Assists in defining and oversees the maintenance of the RCI Brands brands for customers and associates including USP/value proposition, customer experience, tone of voice, brand promise and consistency across all channels.
  • Produces strategic creative briefs that logically tie to impactful customer insights leading to best-in-class creative work
  • Responsible for overall development of creative and collateral materials to support business objectives and ensure adherence to the brand guildelines
  • Manages external agency/vendor timelines and budgets
  • Ensures appropriate and timely information is distributed to all relevant parties regarding project status.
  • Collaborates by seeking and leveraging partner input resulting in creative execution that delivers on project goals
  • Champions internal brand integration through effective communication, excellence in project management and elevation of the importance of brand integrity

Executive Stakeholder Management

  • Ability to influence culture. A strong mentor and collaborator across disciplines
  • Work with Division and Department leaders to socialize/operationalize brand strategies throughout the organization’s key functions to align with business objectives, product-marketing strategies, risk management issues, and the creation of brand ambassadors throughout the organization
  • Develop and maintain relationships with key internal business partners and senior management

Communication, Planning and Management of Multi-Discipline Initiatives

  • Assists in development of annual marketing program budgets and maintains tracking and reporting of key budget operational processes and reports throughout the year.
  • Assists in developing and maintaining scorecard processes and reports throughout the year.
  • Report insights about trends that impact brand-positioning performance: industry, market, competitor, and customer.

Requirements and Qualifications

Education

  • BA in Communications, Marketing or related field.  

Knowledge and skills

  • Understanding of branding practices and structure
  • Ability to articulate clear and concise creative direction and feedback
  • Adept project management abilities
  • Can confidently and gracefully prioritize multiple projects under time constraints and within an assigned budget
  • Excellent verbal, written and presentation skills
  • Passionate attitude with willingness and enthusiasm to own your own growth

Technical Skills

  • Microsoft Word, Excel, PowerPoint, Adobe Creative Suite, Apple Keynote

Job experience

  • 5-7+ years of relevant professional experience in marketing or related function, demonstrating progressive career growth and pattern of exceptional performance.
  • Prior experience within travel & hospitality a plus
  • Experience presenting to all levels throughout an organizaiton
  • Knowledge of marketing, all forms of advertising, and digital experiences
  • Understanding of related creative tracks: user experience, copywriting and content strategy
  • Proven client-facing role experience working with teams on large scale, long-term projects

A World of Inclusion

 

Hospitality is at the heart of all we do at Wyndham Destinations, including how we treat each member of our growing community. Here, you’ll find a team that’s inclusive, values diversity, and is built on a foundational respect for people from all over the world.

 

We are an equal opportunity employer, and all applicants will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to mycareer@wyn.com, including the title and the location of the position for which you are applying.

Job Requisition: R-6035

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