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Executive, Digital & Marketing Services-2

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Executive, Digital & Marketing Services-2

  • 2F-1 Business Center 9, Philexcel Business Park, Clark Freeport Zone, Pampanga, Philippines, 2023
  • Full Time

Go Put the World on Vacation

 

At Wyndham Destinations our goal is simple: to put the world on vacation. Our award-winning team of nearly 25,000 associates is diverse and dedicated, caring and creative. Together we’re shaping the future of the timeshare industry by doing things never done before. That’s part of what makes our work fun and interesting. Every day is a chance to learn something new and influence the global business.

MAIN RESPONSIBILITIES (group in related activities and document key actions and outcomes required)

  • Contribute, lead and drive Business Strategic Initiatives:
    • Provide feedback and insights with regards to RCI members based in Asia, to assist strategic planning of the marketing mix ensuring it aligns with the Member Marketing budget and delivers the necessary intermediate channel metrics that support channel success;
    • Assist Manager to develop clear, consistent and effective multi-channel communication strategies for campaigns, each member segment (new, tenured, SAVE, inactive etc.)  as it relates to member education, activation and engagement;
    • Oversee brand positioning and tonality of all business-to-consumer marketing campaigns for the Asia Region (Core and Clubs).
    • Work together with the creative studio resource to create consistent collaterals to encourage inspirational holiday experience within our member base.
    • Writing, editing and development of content and marketing materials for digital channels.
  • Driving Results and Trading
    • Work together with the Digital and Marketing Services Manager to ensure that the executed Asia campaigns will deliver sufficient numbers of customer engagement through marketing campaigns.  The target for engagement (Inbound calls, web page visits & transactions and Online chats) will be defined by past year inbound call performance, adjustments for YOY transaction target variances and online channel shift.
    • Provide feedback and execute the finalized monthly and quarterly marketing campaign plans
  • Ownership of the RCI Brand strategy.
    • Maintain RCI’s portfolio of Brand’s (RCI, TRC, RCI Travel etc) in ensuring their consistency with brand values and work with marketing peers in positioning these brands in marketing communications to Asia members. Brand guardian.
  • Digital strategy.
    • Execute day-to-day social media initiatives; including posting diverse content and developing strategies to improve user engagement, increasing referral traffic and driving action across all major channels including Facebook, Twitter, Instagram, Wechat for the Asia Region
    • Manage maintenance and updates to our Asia social media pages including branded copy, cover images, logos and profile images
    • Draft the creative brief together with the internal Brand team and/or agencies to produce branded content
    • Build and maintain social media content calendar for Asia channels and ensure effective internal communication of operational procedures to key stakeholders.
    • Review content performance in Asia on RCI.com, Facebook through Facebook insights, YouTube analytics and all social media platform native reporting and provide recommendations and observations to the social media team.
    • Gather, utilize and manage UGC as part of our social media marketing and content mix on Asia Social Media channel.
    • Provide ideas on how to drive referral traffic to our web properties from social media, including boosted post and fan acquisition campaigns
    • Manages the monthly budget and execution of Social Media Advertising(Ex: Facebook Ads or Instagram promoted posts) for Asia Region
    • Help to identify and create new multimedia opportunities including Stories, video and live content for our social media channels
  • Stay abreast in current trends and developments in marketing and provide strategic solutions that act upon the results of the research data;
  • Participate or lead operational projects as necessary.

KNOWLEDGE, SKILLS & ABILITIES

  • Excellent verbal and written communication skills
  • Experience in working part of a marketing team which utilize digital marketing as their main communication channel
  • Have a passion for creative content creation, digital and social media strategy.
  • Knowledge of the membership-based marketing practices to increase retention and transaction propensity.
  • Demonstrated high level business acumen with the ability to think strategically and creatively
  • Ability to manage multiple projects and deadlines with limited resources
  • Understanding of business drivers including ability to manage metrics for achievement of departmental goals
  • Strong internal and external customer service focus. Must have Direct Marketing experience and be able to demonstrate experience in “response driven” digital marketing
  • Demonstrated initiative in introducing new concepts or ideas
  • Results oriented approach to delivering quality outcomes
  • Proven ability to work cross-functionally for achievement of overall business objectives

MINIMUM QUALIFICATIONS & EXPERIENCE

  • Bachelor’s degree in Business, Marketing or Communications.
  • A proven, progressive track record of at least 2 years in marketing, digital and management experience
  • Excellent written and verbal communication skills
  • Demonstrated knowledge of social media platforms with proven examples of success
  • Ability to deal with competing priorities, a fast –paced work environment, and reporting deadlines
  • Solid analytical and problem solving skills
  • Deep understanding of Social Media platforms, capabilities and social media management tools 
  • Experience with Sprinklr, Sprout or equivalent social listening, moderation and publishing tools.
  • Experience with Facebook and Instagram advertising a plus
  • Ability to speak and write in a Regional Language (Vietnamese, Japanese, Thai) is a plus

A World of Inclusion

 

Hospitality is at the heart of all we do at Wyndham Destinations, including how we treat each member of our growing community. Here, you’ll find a team that’s inclusive, values diversity, and is built on a foundational respect for people from all over the world.

 

We are an equal opportunity employer, and all applicants will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to mycareer@wyn.com, including the title and the location of the position for which you are applying.

Job Requisition: R-13176

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