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Executive, Database Marketing

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Executive, Database Marketing

  • 223 Mountbatten Rd, #03-11, Singapore, Central Singapore, 398008
  • Full Time
  • Panorama

Put the World on Vacation

At Panorama our mission is simple: to put the world on vacation. As the world’s foremost membership travel business and part of Travel + Leisure Co., we bring a broader perspective through our brands, including RCI, the largest vacation exchange company, 7Across, Love Home Swap, the Registry Collection, @Work International, and the Alliance Reservations Network. Together we’re shaping the future of the travel industry as we deliver new vacation possibilities.

*This role could be located in Singapore, Philippines, or India. Open for applicants from these countries to apply.

MAIN RESPONSIBILITIES

  • Reporting & Analytics
    • Run daily/weekly/monthly reporting and dashboard through PowerBI, SAS, GA, Data Studio
    • Perform data integrity checks to ensure consistent and accurate data for analysing
    • Perform timely & accurate traffic and trading reporting on weekly and monthly
    • Actively data crunch and optimize open-rate / engagement rate of each eDMs or deployment
    • Draw insights and present results clearly making recommendations for improvement
    • Develop a full structured segmentation analysis of the database to recognise potential segment opportunities and deliver targeted communication strategies
    • Run regular meeting with the creative team to share insights on what works, what does not and how to improve and drive better engagement results
    • Perform post campaign analysis and evaluate marketing campaign effectiveness and make recommendation on subsequent steps, generate actionable customer insights to improve key business outcomes
    • Develop deep knowledge of consumer insights and trends, campaign effectiveness, channel effectiveness, promotion effectiveness, segmentation effectiveness
    • Translating data, customer insights, and customer segmentation into actionable, results-oriented audience marketing programs
    • Be a steward of good data practices - robust documentation, process and knowledge sharing

  • Strategic Campaign Management
    • Work closely with stakeholders to plan, create and execute quarterly/monthly campaigns calendar across channels to drive brand awareness, customer retention, and customer loyalty. This includes idea generation and exploration, preparing and presenting proposals, overseeing the creative and production processes and ensuring successful execution.
    • Stay current on email marketing best practices and share learnings and insights regularly with the broader marketing team
    • Manage campaign calendar schedule and liaise with designers in the development of the design/layout/content
    • Identify different customer’s profiles to improve retention, reactivation of customers and promote cross/up-selling campaigns
    • Effective segmentation across multiple communication channels (EDM, SMS, RCI.com, Social Media, etc)
    • Review day-to-day operation processes, identify areas of improvement and make actionable recommendations based on underlying analysis

  • Deployment, Segmentation & Automation
    • Subject matter expert of CRM system (Simon  & Marketing Cloud)
    • Spearhead development for improvements in the CDP system, which will help to enhance customer experience and better marketing strategies.
    • Oversee and take charge of all the automation of campaign deployment and journeys set up
    • Plan and set up automated customer journey map to boost brand awareness, enhance customer engagement and retention.
    • Optimization of marketing campaigns by defining market sectors and customer selection based on customer profiling and segmentation
    • Support DBM manager for CDP implementation and enhancements.

  • Database Management
    • Champion data quality and hygiene to ensure member data captured are accurate and up to date
    • Manage regional CRM agency to ensure executional excellence
    • Able to write/update queries to add in new segmentation/ database and ensure its accuracy
    • Acquire data from different data sources, maintain data systems and CRM

KNOWLEDGE, SKILLS & ABILITIES

  • Strategic,   Analytic and planning
  • Excellent communications skills. 
  • Excellent decision-making and leadership capabilities
  • Contract negotiation and conflict resolution experience
  • Adaptability
  • Value Diversity

MINIMUM QUALIFICATIONS & EXPERIENCE

  • Bachelor’s Degree, Post Graduate Diploma, Professional Degree in Marketing, Business Management, Database Management
  • Experienced in SalesForce SalesCloud, Marketing Cloud, PowerBI and CRM is a must
  • Experienced in Spinklr, GA, Data Studio and SAS Programming is a bonus
  • 5 years of database marketing experience. 
  • Proven track record of delivering best practice CRM campaigns
  • Proven experience in delivering data analysis, advanced analytics and campaign dashboards
  • Extensive experience of segmentation analysis across multiple data sets
  • Experience of triggered campaigns based on behavioural analysis and implementation of progressive profiling campaign
  • Ability to explain complex technical issues in a way that non-technical people may understand
  • Enthusiastic, keen to learn, with a passion for self-development
  • Ability to multi-task, prioritize, and manage time effectively
  • Possesses good communication and interpersonal skills.
  • Logical and analytical with great attention to detail.

KEY COMPETENCIES

  • Business Acumen
  • Communication
  • Leadership Effectiveness
  • Count On Me!
  • Building Trust
  • Driving Results
  • Innovation
  • Valuing Diversity

WORKING RELATIONSHIPS (internal, external, cross-functional, direct reports)

  • Be an effective member of the Marketing team to ensure the business is successful as a whole
  • Work closely with other department managers and staff to promote cross-functional effectiveness and the achievement of corporate objectives

A Place for Everyone

Hospitality is at the heart of all we do at Travel + Leisure Co., including how we treat each member of our growing community. Here, you’ll find a team that’s inclusive, values diversity, and is built on a foundational respect for people from all over the world.

We are an equal opportunity employer, and all applicants will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to mycareer@wyn.com, including the title and the location of the position for which you are applying.

Job Requisition: R-25390

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