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Email Marketing Specialist

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Email Marketing Specialist

  • Central Location, Orlando, Florida, United States, 32821
  • Central Location, Indianapolis, Indiana, United States, 46032
  • Full Time

Go Put the World on Vacation

 

At Travel + Leisure Co. our goal is simple: to put the world on vacation. We’re the world’s leading membership and travel company, with a portfolio of nearly 20 resort, travel club, and lifestyle travel brands. Our global team of associates brings hospitality to millions, turning vacation inspiration into exceptional travel experiences through our products and services: Wyndham Destinations, the largest vacation ownership company with 230 vacation club resort locations across the globe; Panorama, the world’s foremost membership travel business that includes RCI, the largest vacation exchange company, along with industry-leading travel technology, and membership travel brands; and Travel + Leisure Group, offering travel products and services all inspired by top online and print travel content, including travel booking platform BookTandL.com, subscription travel clubs and branded consumer products.

Summary

The Email Marketing Specialist will work with business partners, digital teams, brand, marketing, and database management teams to define, develop & activate Salesforce Marketing Cloud (SFMC) solutions that support initiatives and campaigns which drive business results and the customer experience. The candidate will be responsible for, but not limited to:

  • Coding, testing and debugging new email campaigns

  • Data configuration and setup

  • Proofing, Scheduling and Deploying emails

  • Maximizing the available capabilities in the SFMC platform.

In this role, they will organize the intake of projects, implement solutions, and report results for campaigns designed to support the dynamic needs of the business (drive website traffic, online /offline bookings, club membership, rentals, renewals, customer engagement, retention and more).  This position requires a team player who is detail-oriented, flexible, and self-motivated.  Someone who can manage multiple tasks and projects at one time.  He/she will need to work well in a collaborative work environment while working remotely from home.

Essential Job Functions

  • Build, test and deploy marketing and email campaigns including personalization and dynamic content across the different Studios in Salesforce Marketing Cloud (SFMC)

  • Implement solutions for personalized, dynamic digital messages, using HTML, CSS, and AMPScript

  • Partner with internal resources including Brand, Marketing, and Digital teams, to design, develop and implement solutions for complex business problems/functions in the SFMC platform

  • Review campaign briefs/instructions to identify opportunities to optimize campaign performance

  • Troubleshoot and support implemented Salesforce applications

  • Leverage Journey Builder to deliver multi-touch communications

  • Create SQL queries in Automation Studio to segment audiences

  • Maintain best practices for Marketing Automation Platform, including troubleshooting, naming conventions, list management, etc.

  • Provide troubleshooting / first line of support for stakeholders working on deliverables and encountering errors or technical issues with SFMC platform

  • Maintain best-in-class standards for CAN SPAM and mobile/text/push compliance

  • Coordinate production work with brand/content teams, web teams, analytics team, and to update content, make fixes/updates, and change requests for programs

Required Qualifications

  • 1+ years direct experience working with enterprise-level Email service provider platforms, SFMC preferred

  • 1+ years working with HTML for email

  • 3+ years working on multi-channel digital marketing initiatives including, but not limited to, email, mobile/SMS, paid advertising (PPC/Social), etc.

  • Bachelor’s degree or equivalent in Marketing / Technology or a related field

  • Strong organizational and multi-tasking skills with the ability to work independently to complete daily tasks and projects

  • Knowledge and basic understanding of java script and/or object oriented programming

Preferred Qualifications

  • 2+ years direct experience working within SFMC using AMPscript, Email Studio, Journey Builder, Mobile Studio, Automation Studio, and Contact Builder

  • SFMC certifications including Marketing Cloud Admin or Marketing Cloud Email Specialist

  • SQL experience

  • Hospitality, Travel and/or timeshare industry experience

A World of Inclusion

Hospitality is at the heart of all we do at Travel + Leisure Co., including how we treat each member of our growing community. Here, you’ll find a team that’s inclusive, values diversity, and is built on a foundational respect for people from all over the world.

We are an equal opportunity employer, and all applicants will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to mycareer@wyn.com, including the title and the location of the position for which you are applying.

Job Requisition: R-18782

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