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Email and Data Services, Executive

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Email and Data Services, Executive

  • 2F-1 Business Center 9, Philexcel Business Park, Clark Freeport Zone, Pampanga, Philippines, 2023
  • Full Time

Go Put the World on Vacation

 

At Travel + Leisure Co. our goal is simple: to put the world on vacation. We’re the world’s leading membership and travel company, with a portfolio of nearly 20 resort, travel club, and lifestyle travel brands. Our global team of associates brings hospitality to millions, turning vacation inspiration into exceptional travel experiences through our products and services: Wyndham Destinations, the largest vacation ownership company with 230 vacation club resort locations across the globe; Panorama, the world’s foremost membership travel business that includes RCI, the largest vacation exchange company, along with industry-leading travel technology, and membership travel brands; and Travel + Leisure Group, offering travel products and services all inspired by top online and print travel content, including travel booking platform BookTandL.com, subscription travel clubs and branded consumer products.

MAIN RESPONSIBILITIES

  • Email Operations & Segmentation
    • Subject matter expert of CRM system (Salesforce SalesCloud & Marketing Cloud)
    • Work with Developers to deliver workflow solutions to the business within the SalesForce Platform
    • Consistently maintaining best practice standards for email deployment maximizing deliverability
    • Manage the technical maintenance and development of the in-house Process Efficient Template email production solutions
    • Process Efficient Template email production technical support to ensure issues are resolved in a timely manner to ensure production is not impacted within the Marketing Team
    • Automated (Trigger) campaign management
      • Setup, manage and monitor our suite of Automated (Trigger) campaigns
      • Generate Daily error logs, taking full responsibility for finding the resolution of any issues by liaising between Data, Deployment and the Marketing Team
    • Email operations best practice lead
      • Support for the Marketing Team around best practice for testing, content delivery within the email, build and dynamic content
      • Continuously optimise email success taking a data-driven approach
    • Audience data management
      • Ensure audience data are up to date
      • Optimization of marketing campaigns by defining market sectors and customer selection based on customer profiling and segmentation
      • Importing and validating all campaign audience files
  • Reporting Support
    • Run daily/weekly/monthly reporting and dashboard through PowerBI, SAS, GA, Data Studio
    • Perform data integrity checks to ensure consistent and accurate data for analysing
    • Perform timely & accurate traffic and trading reporting on weekly and monthly
    • Actively data crunch and optimize open-rate / engagement rate of each eDMs or deployment
    • Perform post campaign analysis and evaluate marketing campaign effectiveness and make recommendation on subsequent steps, generate actionable customer insights to improve key business outcomes
  • Database Management
    • Champion data quality and hygiene to ensure member data captured are accurate and up to date
    • Manage regional CRM agency to ensure executional excellence
    • Able to write/update queries to add in new segmentation/ database and ensure its accuracy
    • Acquire data from different data sources, maintain data systems and CRM

KNOWLEDGE, SKILLS & ABILITIES

  • Excellent communications skills. 
  • Excellent decision-making and leadership capabilities
  • Contract negotiation and conflict resolution experience
  • Adaptability
  • Value Diversity

MINIMUM QUALIFICATIONS & EXPERIENCE

  • Bachelor’s Degree, Post Graduate Diploma, Professional Degree in Marketing, Business Management, Database Management or the equivalent in job experience
  • Experience of introducing improvements in processes and systems within email marketing
  • A proactive approach to work with the ability to self-motivate and self-start
  • Working knowledge of the latest email technologies, legislation and usability best practice
  • Excellent knowledge and understanding of Salesforce Marketing Cloud with specific focus on EM Studio application. Experienced in SalesForce SalesCloud, Marketing Cloud is a must
  • Knowledge of the Adobe Creative Suite (specifically InDesign, Photoshop and Illustrator)
  • An unbeatable eye for detail, accuracy and diligence
  • Excellent understanding of HTML and CSS
  • Experienced in PowerBI, Spinklr, GA, Data Studio and SAS Programming is a big advantage
  • 3 year of database marketing and or email operations experience
  • Proven track record of delivering best practice CRM campaigns
  • Proven experience in delivering data analysis, advanced analytics and campaign dashboards
  • Extensive experience of segmentation analysis across multiple data sets
  • Experience of triggered campaigns based on behavioural analysis and implementation of progressive profiling campaign
  • Ability to explain complex technical issues in a way that non-technical people may understand
  • Enthusiastic, keen to learn, with a passion for self-development
  • Ability to multi-task, prioritize, and manage time effectively
  • Possesses good communication and interpersonal skills.
  • Logical and analytical with great attention to detail.
  • Advanced knowledge of email marketing platforms, including the use of marketing automation, personalisation, dynamic content and triggered email

KEY COMPETENCIES

  • Business Acumen
  • Communication
  • Leadership Effectiveness
  • Count On Me!
  • Building Trust
  • Driving Results
  • Innovation
  • Valuing Diversity

WORKING RELATIONSHIPS (internal, external, cross-functional, direct reports)

  • Be an effective member of the Marketing team to ensure the business is successful as a whole
  • Work closely with other department managers and staff to promote cross-functional effectiveness and the achievement of corporate objectives

A World of Inclusion

Hospitality is at the heart of all we do at Travel + Leisure Co., including how we treat each member of our growing community. Here, you’ll find a team that’s inclusive, values diversity, and is built on a foundational respect for people from all over the world.

We are an equal opportunity employer, and all applicants will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to mycareer@wyn.com, including the title and the location of the position for which you are applying.

Job Requisition: R-23286

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