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Director of Digital Marketing

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Director of Digital Marketing

  • Central Location, Orlando, Florida, United States, 32821
  • Full Time

Go Put the World on Vacation

 

At Travel + Leisure Co. our goal is simple: to put the world on vacation. We’re the world’s leading membership and travel company, with a portfolio of nearly 20 resort, travel club, and lifestyle travel brands. Our global team of associates brings hospitality to millions, turning vacation inspiration into exceptional travel experiences through our products and services: Wyndham Destinations, the largest vacation ownership company with 230 vacation club resort locations across the globe; Panorama, the world’s foremost membership travel business that includes RCI, the largest vacation exchange company, along with industry-leading travel technology, and membership travel brands; and Travel + Leisure Group, offering travel products and services all inspired by top online and print travel content, including travel booking platform BookTandL.com, subscription travel clubs and branded consumer products.

The Director of Digital Marketing is a critical leader within the Global Panorama Digital team, responsible for developing and driving the execution of digital marketing strategies. The primary objective of this position is to efficiently drive traffic to RCI.com through multiple channels.  These channels include, but are not limited to: Paid Search, SEO, Display, Paid Social and Email.  This role is also ultimately responsible for effective use of digital marketing channels in driving sales both online and through the call center through indirect traffic driving strategies and awareness building.   

Responsibilities include, but are not limited to:

Develop and execute digital strategies that will increase traffic to, and usage of, RCI.com, while always keeping the user experience in mind.

  • Manage the ongoing business justification for investment of up to three million dollars per year in digital media and agency fees.

  • Effectively manage this digital marketing budget with a focus on efficiency, rooted in the use of sophisticated web analytics and attribution modeling to increase ROI.

Devise strategies and develop the approach for maximizing the value of the SalesForce Marketing Cloud platform

  • Devise, develop, launch and maintain a Journey-based, 1-to-1 email and mobile messaging program

  • Ensure effective reporting tools/dashboards,

  • Build test & learn strategies,

  • Communicate to global marketing, call center, revenue management and finance teams.

  • Build digital marketing platform strategy & execution in partnership with global marketing working with solution providers – Salesforce, Google, external agency, etc.

  • Connect email/mobile messaging technology to CRM and Service technologies to ensure omni-channel visibility

Partner with Global eCommerce & marketing teams to identify best practices and drive efficiencies and effectiveness across the globe – sharing best practices.  This includes execution of digital marketing campaigns for other global regions and brands (7Across and TCMP).

Manage the strategy and development of email, push, SMS, MMS and In-App campaigns to a wide variety of marketing segments for RCI, The Registry Collection and other North American Exchange and Rentals brands.

Responsible for managing corporate campaigns (Timeshare Exit for instance) that have a primary execution via digital.  This includes coordination with all internal stakeholders, external agencies and business partners.

Manage solution providers including marketing service providers and interactive design and development agencies.

Continually stays informed on the latest digital marketing innovations and communicate the potential value of those innovations to the business.  This includes presentations directly to the RCI President and SLT as needed.

Other duties as needed

  • Collaborate with other digital teams at Travel + Leisure Co - aligning on digital marketing initiatives to ensure a consistent, seamless customer contact approach, leveraging best practices that improves the corporations capabilities

  • Support the Agile “Value Stream” teams initiatives

  • Provide advice and guidance to the Digital UX team and corporate creative team on effective use of design.

Travel Requirements

Moderate travel – Includes travel to agencies and corporate office locations as well as some attendance of conferences to stay abreast of trends in the marketplace and visits to our digital partners. 

Minimum Requirements and Qualifications

  • BA/BS in Sales/Marketing or business related field, MBA a plus
  • 10+ years of marketing experience, preferably online marketing
  • 5+ years of running an online channel with responsibility for driving conversions
  • Solid analytical and problem solving skills
  • Ability to successfully communicate both verbally and in writing.
  • Demonstrate sound business judgment and decision making skills
  • Ability to multi-task and manage deadlines
  • Expertise building relationships and partnering across a matrix organization
  • Proven leadership, development and coaching skills
  • Travel/Hospitality experience a plus
  • Experience (Aptitude to Learn) with Google, Salesforce, LiveRamp, Adobe a plus

Unless there is a legal requirement, experience will be accepted for the education requirement.

A World of Inclusion

Hospitality is at the heart of all we do at Travel + Leisure Co., including how we treat each member of our growing community. Here, you’ll find a team that’s inclusive, values diversity, and is built on a foundational respect for people from all over the world.

We are an equal opportunity employer, and all applicants will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to mycareer@wyn.com, including the title and the location of the position for which you are applying.

Job Requisition: R-18445

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