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B2B Marketing Executive

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B2B Marketing Executive

  • Haylock House, Kettering Parkway, Kettering, Northamptonshire, United Kingdom, NN15 6EY
  • Full Time
  • Panorama

Put the World on Vacation

At Panorama our mission is simple: to put the world on vacation. As the world’s foremost membership travel business and part of Travel + Leisure Co., we bring a broader perspective through our brands, including RCI, the largest vacation exchange company, 7Across, Love Home Swap, the Registry Collection, @Work International, and the Alliance Reservations Network. Together we’re shaping the future of the travel industry as we deliver new vacation possibilities.

PURPOSE STATEMENT

The B2B Marketing Executive role focuses on supporting the execution of the B2B Marketing strategy and driving a return on marketing investment.  The B2B Marketing strategy supports the Business Development team to develop and renew affiliate/partner relationships and grow membership and revenues across multiple brands.

To support the Brand Content strategy as an in house writer across multiple brands – Panorama, with a focus on B2B for EME.

Act as B2B brand guardian in terms of the application and embedding Panorama’s ToV and Metastory across content in all media platforms.

CORE RESPONSIBILITIES

  • Deliver the agreed Affiliate Marketing strategy for EME region with a focus on both RCI & 7Across brands.
  • Create and maintain professional-standard pitch and product positioning resources, for BD to use for new and existing clients.
  • Execute B2B marketing campaigns through Sales Force Marketing Cloud.
  • Support the B2B Digital Marketing strategy by providing relevant and timely LinkedIn content to build brand awareness. 
  • Deliver Pan-European lead generation (B2B2C) campaigns to encourage affiliates to deliver new timeshare owners who will become members, also via other consumer and business channels.
  • Develop partnerships with BD and represent Brand and Content Marketing in affiliate marketing meetings, present new marketing initiatives, brainstorm new ideas, seek feedback and adjust plans accordingly.
  • Provide event communications and support for industry events such as ARDA & RDO.
  • Manage all point-of-sale materials on the sales deck, with the objective of ensuring that the brand is prominent and any POS is on-brand and visible. 
  • Maintain and provide online content for B2B website, including membership contracts, ensuring it is refreshed and houses up to date information and relevant PR.  Monitor and increase site usage.
  • Manage content creation by allocating commissions, write, edit, proof, and sign off. Content to be published across multi-channels.
  • Research and interview in preparation for drafting articles and commissioning them.
  • Support with the administration of the Affiliate Marketing Budget, including raising PO’s and coding invoices
  • Manage stock for B2B materials including assessment of reorders and exhaustion
  • Liaise with wider Marketing team and other associates to ensure alignment of messaging with campaigns and business goals for B2C.

KNOWLEDGE, SKILLS & EXPERIENCE

Career History/Experience – A Minimum of:

  • Proven editorial skills
  • Digital Marketing Experience
  • Two years’ experience in a similar writing/editing/proofing role across both print and online media
  • Strong interviewing skills
  • Proven time management/multi-tasking ability in a pressured work environment
  • Experience of people management
  • Demonstrate professionalism and confidence in all aspects of role – editorial and relationship building

Career History/Experience – Desirable in:

  • Multi-media output
  • Experience and understanding of creating SEO-optimised copy to maximise the reach of online media
  • Pan-European communications
  • The travel industry

Knowledge/Skills – A Minimum of:

  • Proven, strong writing and editorial skills
  • Delivery of quality, ‘right-first-time’ product in a fast-paced environment, managing multiple task priorities
  • Attention to detail/Excellent proof reading skills
  • Commercial awareness
  • Exceptional communication skills, both spoken and written
  • Demonstrate professionalism and integrity and examples of building trust in previous roles
  • A team player – able to foster strong relationships across a diverse group of professionals

Knowledge/Skills- Desirable:

  • Creative flair
  • Marketing experience

QUALIFICATIONS

Minimum:

  • A Level or equivalent

Desirable:

  • Degree/graduate level education
  • NCTJ (National Council for the Training of Journalists) Diploma
  • Formal industry-recognised professional qualification (CIM, CAM, DMA)

A Place for Everyone

Hospitality is at the heart of all we do at Travel + Leisure Co., including how we treat each member of our growing community. Here, you’ll find a team that’s inclusive, values diversity, and is built on a foundational respect for people from all over the world.

We are an equal opportunity employer, and all applicants will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to mycareer@wyn.com, including the title and the location of the position for which you are applying.

Job Requisition: R-26520

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